In the past three years, Jill's artisan soap business has seen remarkable growth, with sales doubling annually—a true success story. But unlike many thriving businesses found in bustling malls or busy markets, Jill operates from her small garage, selling handmade soaps through Instagram, Facebook, and WhatsApp. She’s part of a new wave of entrepreneurs leveraging social media to build their brands and reach customers. Yet, with this digital-first approach comes a unique set of challenges. Cybercriminals are constantly on the lookout for opportunities to hijack accounts, access sensitive business information and steal customer data. In today’s interconnected world, the convenience of these platforms also opens doors to significant security risks.